Creating Brand Equity

A. brand discount rate
B. brand auditing
C. brand personification
D. total brand earnings

A. associations
B. communications
C. cost structure
D. stock price

A. buyer’s equity
B. market share equity
C. positive brand equity
D. negative brand equity

A. integrated marketing
B. holistic marketing
C. adoptable marketing
D. protectable marketing

A. category extension
B. company extension
C. company architecture
D. company earning rate

A. brand elements
B. brand emotions
C. brand conversation
D. brand judgments

A. individual brand names
B. company brand name
C. sub-brand name
D. variant brands

A. brand extension
B. sub-brand
C. parent brand
D. product extension

A. social networking
B. impression management
C. community engagement
D. brand use

A. brand audit
B. brand tracking
C. brand valuation
D. brand evaluation