Creating Brand Equity

A. visualization
B. acquisition
C. add-on spending
D. retention

A. adaptable
B. memorable
C. meaningful
D. likeable

A. brand audits
B. extract brands
C. bait brands
D. retained brands

A. medium customer equity
B. high customer equity
C. low customer equity
D. equity portfolio

A. presence
B. brand relevance
C. performance
D. advantage

A. market dynamics
B. competitive reactions
C. channel support
D. distinctiveness

A. house of brands
B. strategy house
C. house of products
D. extended strategy

A. brand value chain
B. company supply chain
C. direct supply chain
D. indirect supply chain

A. brand community
B. impression community
C. external community
D. internal community

A. advertising
B. brand equity
C. branding
D. valuing