A. brand audits
B. extract brands
C. bait brands
D. retained brands
Related Mcqs:
- In brand dynamics, the belief that brand has rational or emotional advantage over, all other brands is considered as ________?
A. brand advantage
B. brand presence
C. brand performance
D. brand decline - In brand dynamics, the brand active familiarity based on trial and saliency of promising brand is classified as _________?
A. presence
B. brand relevance
C. performance
D. advantage - The brand which is result of extension in brand or sub-brand is classified as __________?
A. brand extension
B. sub-brand
C. parent brand
D. product extension - In BVA, the measurement of breadth of brand’s appeal and its appropriateness is classified as ________?
A. perceived relevance
B. relevance
C. perceived appropriateness
D. energized relevance - The brand knowledge differential effects on consumer mind with the help of marketing of the specific brand is considered as _________?
A. marketer’s brand equity
B. customer based brand equity
C. knowledge based equity
D. effective brand equity - In BVA, the measurement of loyalty perceptions and how well brand is respected is classified as __________?
A. esteem
B. perceived esteem
C. energized esteem
D. energized similarities - In BVA, the measurement of customer’s awareness of brand is classified as ____________?
A. knowledge
B. perceived knowledge
C. energized knowledge
D. brand knowledge - The report on company’s past performance which indicates current value of the brand is considered as __________?
A. brand stature
B. brand value
C. brand awareness
D. brand knowledge - The structured approach to assess sources of brand’s equity and its outcomes to create brand’s value is classified as __________?
A. brand value chain
B. company supply chain
C. direct supply chain
D. indirect supply chain - The brand element ‘building brand’ does not include _________?
A. adaptable
B. memorable
C. meaningful
D. likeable
