A. market dynamics
B. competitive reactions
C. channel support
D. distinctiveness
Related Mcqs:
- The program multiplier includes __________?
A. channel support
B. distinctiveness
C. market dynamics
D. competitive reactions - The customer multiplier include _________?A. customer size and profile B. clarity C. relevance D. risk profile
A. customer size and profile
B. clarity
C. relevance
D. risk profile - The ‘market segmentation’ includes?
A. geographic segmentation
B. demographic segmentation
C. psychographic segmentation
D. all of above - The calculation of ‘area market potential’ includes the methods which are ____________?
A. market-buildup method
B. multiple-factor index method
C. chain-ratio method
D. both A and B - The system includes all the experiences while using the market offering is classified as ________?
A. customer proposition
B. value delivery system
C. product proposition
D. distinctive proposition - The duplication of the market leader’s product and sells it in black market or through illegal dealers is classified as __________?
A. counterfeiter
B. cloner
C. imitator
D. adapter - The ‘market-development strategy’ is used to gain market share __________?
A. current products in new market
B. new products for new markets
C. new products in new market
D. current product in current market - The ‘market-penetration strategy’ is used to gain market share in __________?
A. current product in current market
B. current products in new market
C. new products for new markets
D. new products in new market - The trial amount of any market offering for limited time before full introduction in market is classified as?
A. premium
B. advertising specialties
C. sample
D. coupon - If the company ignores market segment differences by offering single market offering then this marketing strategy is classified as?
A. mass marketing
B. segmented marketing
C. niche marketing
D. micromarketing
Mcq Added by: admin