A. market dynamics
B. competitive reactions
C. channel support
D. distinctiveness
Related Mcqs:
- The program multiplier includes __________?
A. channel support
B. distinctiveness
C. market dynamics
D. competitive reactions - The customer multiplier include _________?A. customer size and profile B. clarity C. relevance D. risk profile
A. customer size and profile
B. clarity
C. relevance
D. risk profile - The ‘market segmentation’ includes?
A. geographic segmentation
B. demographic segmentation
C. psychographic segmentation
D. all of above - The calculation of ‘area market potential’ includes the methods which are ____________?
A. market-buildup method
B. multiple-factor index method
C. chain-ratio method
D. both A and B - The system includes all the experiences while using the market offering is classified as ________?
A. customer proposition
B. value delivery system
C. product proposition
D. distinctive proposition - The duplication of the market leader’s product and sells it in black market or through illegal dealers is classified as __________?
A. counterfeiter
B. cloner
C. imitator
D. adapter - The ‘market-development strategy’ is used to gain market share __________?
A. current products in new market
B. new products for new markets
C. new products in new market
D. current product in current market - The ‘market-penetration strategy’ is used to gain market share in __________?
A. current product in current market
B. current products in new market
C. new products for new markets
D. new products in new market - The trial amount of any market offering for limited time before full introduction in market is classified as?
A. premium
B. advertising specialties
C. sample
D. coupon - If the company ignores market segment differences by offering single market offering then this marketing strategy is classified as?
A. mass marketing
B. segmented marketing
C. niche marketing
D. micromarketing
