A. market-buildup method
B. multiple-factor index method
C. chain-ratio method
D. both A and B
Related Mcqs:
- The estimation of potential buyers and estimation of potential purchases is classified as ____________?
A. multiple-factor index method
B. chain-ratio method
C. market-buildup method
D. demand-buildup method - The research which is used to describe market potential of any market offering is best classified as?
A. casual research
B. exploratory research
C. descriptive research
D. both a and c - The distance between market potential and minimum demand is said to be ___________?
A. price sensitivity
B. market sensitivity
C. market sensitivity of demand
D. product sensitivity - The comparison of potential and current levels of market demand is called ______________?
A. market penetration index
B. target market index
C. potential market index
D. available market index - The comparison of potential and current market share yields __________?
A. share penetration index
B. profit penetration index
C. price penetration index
D. market demand index - The methods used to determine total budget for advertising its market offerings are?
A. affordable method
B. competitive parity method
C. percentage of sales method
D. all of above - The way the consumers feel or perceive towards an actual product or potential market offering is called?
A. sales concept
B. product idea
C. product image
D. customer management - In the buyer decision process, the percentage of potential customers in a given target market is called __________?
A. customer funnel
B. company funnel
C. marketing funnel
D. retailers funnel - The process of defining the focus of selling to potential market is called __________?
A. strategic market definition
B. financial market definition
C. target market definition
D. business analysis definition - The potential and attractive target market are classified as __________?
A. traditionalist
B. savvy shoppers
C. overwhelmed
D. non-enthusiast
