A. channel support
B. distinctiveness
C. market dynamics
D. competitive reactions
Related Mcqs:
- The market multiplier includes __________?
A. market dynamics
B. competitive reactions
C. channel support
D. distinctiveness - The customer multiplier include _________?A. customer size and profile B. clarity C. relevance D. risk profile
A. customer size and profile
B. clarity
C. relevance
D. risk profile - In value stages, the marketing program investment must consider __________?
A. attachment
B. product and trade
C. price premiums
D. market capitalization - The Company’s core business process includes __________?
A. customer acquisition process
B. market sensing process
C. CRM process
D. all of the above - In the value creation, ‘communicating the value’ phase includes __________?
A. utilizing the social media sources
B. utilizing raw materials
C. utilizing the competencies
D. utilizing the capabilities - The group of products includes the recognized product family in the product hierarchy is classified as __________?
A. product line
B. product class
C. need family
D. product family - The resources and dollars allocated to companies or products promotional program are classified as?
A. advertising messages
B. advertising budget
C. advertising strategy
D. advertising objective - The pricing strategy which considers setting the price after designing marketing program is classified as?
A. value based pricing
B. cost based pricing
C. discount based pricing
D. ceiling based pricing - The extra payment awarded for sales program and advertising is classified as ___________?
A. seasonal allowances
B. trade-off allowances
C. promotional allowances
D. trade-in allowances - The subcultures includes?
A. nationalities
B. racial groups
C. geographic regions
D. all of above
