Creating Brand Equity

A. channel support
B. distinctiveness
C. market dynamics
D. competitive reactions

A. branded variants
B. product variants
C. sub-brand variants
D. line variants

A. brand audit
B. brand tracking
C. brand valuation
D. liabilities evaluation

A. develop multiplier
B. program multiplier
C. market multiplier
D. customer multiplier

A. brand imagery
B. brand feelings
C. brand salience
D. brand performance

A. branding
B. packaging
C. advertising
D. valuing

A. customized brands
B. super brands
C. brand
D. value products

A. low end prestige
B. high end prestige
C. open end prestige
D. close end prestige

A. esteem
B. perceived esteem
C. energized esteem
D. energized similarities