A. branding
B. packaging
C. advertising
D. valuing
Related Mcqs:
- According to categories of services mix, and the products that have no accompanying services are classified as ___________?
A. tangible goods with accompanying services
B. pure tangible goods
C. pure services
D. major service with minor goods - The pricing strategy for products or services in which company charges higher prices everyday but run promotion for low prices for selective products is called?
A. low high pricing
B. every day same pricing
C. everyday low pricing
D. high low pricing - The cost of products or services are considered to set?
A. floor for cost
B. ceiling for prices
C. floor for prices
D. ceiling for cost - The specific brand lines supplied to specific retailers are classified as _________?
A. branded variants
B. product variants
C. sub-brand variants
D. line variants - The customized products and services for customers and interaction to individual customers are the part of _________?
A. retailer’s management
B. customer relationship management
C. Company relationship management
D. supplier management - The pricing technique uses by companies for the products having optional services and features is classified as _________?
A. product line pricing
B. Two-part pricing
C. by-product pricing
D. optional-feature pricing - In brand dynamics, the emotional and rational attachments of specific brands is considered as _________?
A. bonding
B. brand relationship
C. brand evidence
D. brand existence - The brand knowledge differential effects on consumer mind with the help of marketing of the specific brand is considered as _________?
A. marketer’s brand equity
B. customer based brand equity
C. knowledge based equity
D. effective brand equity - The added value on products and services is called ________?
A. advertising
B. brand equity
C. branding
D. valuing - The ‘banking services’ and ‘hotel services’ are examples of?
A. products
B. commodities
C. barter system
D. offered services
