A. Share of customer
B. Customer equity
C. Customer lifetime value
D. All of above
Related Mcqs:
- The loss in sales because of poor quality raw materials have been used in production is concluded in companys?
A. Strengths
B. Weaknesses
C. Opportunities
D. Threats - The Companys strengths and weakness are evaluated in?
A. PEST analysis
B. SWOT analysis
C. Both a and b
D. None of above - The customer’s lifetime purchases that generate the net present value of future profit streams is called _________?
A. customer lifetime value
B. customer purchases value
C. customer cost incurred
D. customer relationships - The aggregate value of customer’s base is classified as _________?
A. shareholder value
B. base value
C. retention value
D. marketer’s base value - If customers perceive that price of product is less than the value it provides to customer then the customer?
A. would buy product
B. would not buy product
C. would get free products
D. would get discount - If customers perceive that price of product is greater than the value it provides to customer then the customer?
A. would get free products
B. would get discount
C. would buy product
D. would not buy product - The marketer who looks forward for the customer’s needs in near future is classified as ____________?
A. creative marketers
B. market driven marketers
C. responsive marketers
D. anticipative marketers - A company’s overall financial health of brand and future customer perspective is classified as ____________?
A. unit dashboards
B. brand metrics pathway
C. marketing dashboards
D. stakeholder’s dashboards - The geographical pricing technique in which company charges same base price plus same freight without considering location of customer is called?
A. freight on board origin pricing
B. zone pricing
C. basing point pricing
D. uniform delivered pricing - The Website used to build customer goodwill, supplement sales channels and collect customer feedback is classified as?
A. corporate website
B. marketing website
C. branding website
D. viral website
