A. shareholder value
B. base value
C. retention value
D. marketer’s base value
Related Mcqs:
- The analysis conducted to examine benefits that are seek by customers and how customers value offers of competitors is classified as?
A. customer value analysis
B. corporate image analysis
C. strategic behavior analysis
D. benchmarking - The customers, distributors and suppliers collectively provide ideas for new-product development are classified asThe customers, distributors and suppliers collectively provide ideas for new-product development are classified as?
A. idea’s external sources
B. acquisition of ideas
C. primary sources
D. secondary sources - The number of customers or potential customers who will help in company’s growth is classified as __________?
A. customer’s base
B. retailer’s base
C. distributor’s base
D. marketer’s base - The customized products and services for customers and interaction to individual customers are the part of _________?
A. retailer’s management
B. customer relationship management
C. Company relationship management
D. supplier management - The pricing strategy in which seller set any city as base point and charges freight from all customers from that city is classified as?
A. basing point pricing
B. uniform delivered pricing
C. freight on board origin pricing
D. zone pricing - When the customers base their predictions on example that comes to mind easily are classified as__________?
A. availability heuristic
B. representative heuristic
C. anchoring heuristic
D. adjusting heuristic - The perceived monetary value of all the benefits which customers expect from a given product because of brand image is called _________?
A. total customer benefit
B. total customer cost
C. total economic cost
D. total functional cost - The segment whose size, purchasing power of customers and profiles of the customers in the segments can be measured in terms of numerical figures is considered as?
A. attainable segment
B. measureable segment
C. accessible segment
D. substantial segment - The marketing in which product is described to customers with air television spots providing customers with toll free numbers or Website to order is called?
A. kiosk marketing
B. offline marketing
C. telephone marketing
D. direct response TV marketing - The short term benefit given to the customers to attract more customers is called?
A. sales promotion
B. inbound promotion
C. outbound promotion
D. organizational promotion
