A. motivation heuristic
B. peripheral heuristic
C. expectancy heuristic
D. decision heuristic
Related Mcqs:
- The type of heuristic in which customer adjust initial judgment on the basis of additional information is classified as________?
A. peripheral heuristic
B. anchoring heuristic
C. geographical heuristic
D. adjusting heuristic - Considering types of wholesalers, the types of agents are?
A. selling agents
B. manufacturer’s agent
C. commission merchants
D. rack jobbers - The set of interdependent channels that participate in the process of availability of product is classified as __________?
A. over demand channels
B. marketing channels
C. functional channels
D. quotation channels - The sales force structure in which a sales representative is assigned to geographical area is allocated to sell product line in specific area is classified as?
A. customer sales force structure
B. product sales force structure
C. indirect sales force structure
D. territorial sales force structure - The ‘selective distortion’ and ‘selective attention’ are the types of_________?
A. motivational process
B. sampling process
C. perceptual process
D. technical process - The types of reassert instruments available to market researcher are of?
A. Two types
B. Three types
C. Four types
D. Five types - Considering types of retailers, the stores that are located near your residence, carry limited product line and remain open for seven days are called?
A. selective store
B. extensive store
C. exclusive store
D. convenience stores - Considering types of retail stores, the one which sells merchandise with low margins at lower price and in high volumes is called?
A. discount store
B. selective store
C. extensive store
D. exclusive store - Considering types of retail stores, the one in which combines concept of supercenters and discount stores is classified as?
A. inclusive store
B. exclusive store
C. superstore
D. extensive store - The telemarketing, door-to-door sales, Internet selling and selling through mail orders are classified as the types of ________?
A. one-level channel
B. Zero-level channel
C. Two-level channel
D. Three-level channel
