Analyzing Consumer Markets

A. consideration set
B. availability set
C. total set of brands
D. brands awareness

A. unanticipated situational factors
B. attitudes of others
C. anticipated factors
D. both A and B

A. drive
B. motivation
C. learning
D. cues

A. adding an important feature
B. triggering emotions to personal values
C. linking product to engaging issue
D. linking product to personal situation

A. laddering
B. motivation hierarchy
C. intentional hierarchy
D. sampling hierarchy

A. central route
B. value route
C. motivation route
D. elaboration route

A. psychological processes
B. motivation process
C. buying process
D. monitoring process

A. motivation
B. intensity
C. demonization
D. psychogenic factors

A. personal sources
B. commercial sources
C. public sources
D. experimental sources

A. rational
B. motivation
C. biogenic factors
D. self-concept