Analyzing Consumer Markets

A. Frederick Herzberg
B. Abraham Maslow
C. Sigmund Freud
D. John Dale

A. our product purchase intention
B. other product purchase intention
C. our product perception
D. other product perception

A. satisfaction
B. dissatisfaction
C. high performance
D. bad performance

A. heuristics
B. realistic
C. realistic
D. social heuristic

A. role
B. status
C. lifestyle
D. personality

A. personality
B. self-goals
C. self-values
D. self-motivation

A. expectancy value model
B. belief based model
C. need based model
D. want based model

A. projective techniques
B. technical techniques
C. classification techniques
D. sampling techniques

A. motivation route
B. elaboration cue
C. central route
D. value route

A. peripheral route
B. elaboration route
C. value route
D. likelihood route