A. Frederick Herzberg
B. Abraham Maslow
C. Sigmund Freud
D. John Dale
Related Mcqs:
- In order to describe a cluster of complementary products and services that are closely related in the minds of consumers but are spread across a diverse set of industries, Mohan sawhney has proposed the concept of__________?
A. Vertical Integration
B. Horizontal Integration
C. beta Market
D. Meta Market - The factor which does not lead in product price increasing is _________?
A. cost inflation
B. over demand
C. anticipatory pricing
D. predatory pricing - The theory in which consumers make their own alternatives on the basis of benefits and failure is classified as_________?
A. prospect theory
B. integration theory
C. segregation theory
D. alternative theory - The Herzberg’s theory is based on two factors those are________?
A. satisfiers and dissatisfies
B. formal and informal
C. regular and irregulars
D. all of the above - The Fredrick Herzberg, Sigmund Freud and Abraham Maslow has stated the theory of ______________?
A. rational
B. motivation
C. biogenic factors
D. self-concept - The degree of perceived risk varies with ___________?
A. attribute uncertainty
B. customer self-confidence
C. money at stake
D. all of the above - The distinguishing psychological traits that lead to responses to environmental stimuli are classified as ___________?
A. personality
B. self-goals
C. self-values
D. self-motivation - The use of mental shortcuts or use of thumb rules in buying products are classified as ___________?
A. heuristics
B. realistic
C. realistic
D. social heuristic - The function of closeness between product’s performance and product expectation is classified as ___________?
A. satisfaction
B. dissatisfaction
C. high performance
D. bad performance - The motivation, learning and perception all are included in ___________?
A. psychological processes
B. motivation process
C. buying process
D. monitoring process
