Analyzing Consumer Markets

A. cancellation principle
B. segregate principle
C. silver lining principle
D. golden lining principle

A. primary groups
B. secondary groups
C. membership groups
D. formal groups

A. psychogenic
B. biogenic
C. formal needs
D. monitored needs

A. primary groups
B. secondary groups
C. membership groups
D. transaction groups

A. lexicographic heuristics
B. eliminating heuristic
C. heuristics
D. conjunctive heuristic

A. core consumer behavior
B. core values
C. multitasking
D. time constrained

A. expectancy elaboration model
B. value elaboration model
C. elaboration likelihood model
D. value likelihood model

A. ideal self-concept
B. actual self-concept
C. self-concept
D. self-monitors

A. attribute uncertainty
B. customer self-confidence
C. money at stake
D. all of the above

A. selective retention
B. selective attention
C. selective distortion
D. prepared distortion