Analyzing Consumer Markets

A. attitudes of others
B. anticipated factors
C. unanticipated situational factors
D. conjunctive situational factors

A. demand
B. need
C. motive
D. behaviors

A. linking product to engaging issue
B. linking product to personal situation
C. adding an important feature
D. triggering emotions to personal values

A. selective attention
B. selective noticing
C. selective shopping
D. selective ad watching

A. drive
B. motivation
C. learning
D. cues

A. selective shopping
B. selective ad watching
C. selective attention
D. selective noticing

A. product consumption rate
B. product life cycle
C. product age
D. seller’s decision

A. functional risk
B. financial risk
C. attitude risk
D. factor risk

A. integrate loss
B. segregate loss
C. segregate gains
D. integrate gains

A. membership groups
B. primary groups
C. secondary groups
D. both A and B