Analyzing Consumer Markets

A. high probabilities
B. low probabilities
C. integrate probabilities
D. segregate probabilities

A. personal sources
B. commercial sources
C. public sources
D. experimental sources

A. self-values
B. self-motivation
C. personality
D. self-goals

A. membership behavior
B. market behavior
C. database behavior
D. consumer behavior

A. market penetration
B. market division
C. market partitioning
D. customer classification

A. selective attention
B. selective shopping
C. selective ad watching
D. selective noticing

A. availability heuristic
B. representative heuristic
C. anchoring heuristic
D. adjusting heuristic

A. geographically constrained
B. time constrained
C. money constrained
D. both B and C

A. long term memory
B. short term memory
C. permanent memory
D. None of above

A. brand personality
B. personality
C. self-goals
D. self-values