Analyzing Consumer Markets

A. social factors
B. cultural factors
C. personal factors
D. all of the above

A. recognize problem
B. evaluation of substitutes
C. deciding information sources
D. research dynamics

A. social risk
B. attitude risk
C. psychological risk
D. physiological risk

A. critical accounting
B. decision accounting
C. mental accounting
D. geographical accounting

A. public sources
B. media sources
C. personal sources
D. commercial sources

A. anchoring heuristic
B. adjusting heuristic
C. availability heuristic
D. geographical heuristic

A. linking product to engaging issue
B. linking product to personal situation
C. triggering emotions to personal values
D. adding an important feature

A. segregate loss
B. segregate gains
C. integrate gains
D. integrate loss

A. time constrained
B. money constrained
C. availability constrained
D. geographical constrained

A. total set of brands
B. brands awareness
C. consideration set
D. availability set