Analyzing Consumer Markets

A. physical risk
B. functional risk
C. financial risk
D. social risk

A. self-concept
B. self-monitors
C. ideal self-concept
D. actual self-concept

A. satisfiers and dissatisfies
B. formal and informal
C. regular and irregulars
D. all of the above

A. membership groups
B. formal groups
C. transaction group
D. informal groups

A. word associations
B. sentence associations
C. Company associations
D. brand associations

A. discounts
B. lesser prices
C. warranties
D. low demands

A. elaboration route
B. central cues
C. value cues
D. peripheral route

A. peripheral route
B. central route
C. expectancy cue
D. value cue

A. public sources
B. experimental sources
C. personal sources
D. commercial sources

A. economic factors
B. global factors
C. environmental factors
D. cultural factors