Analyzing Consumer Markets

A. technical repositioning
B. product repositioning
C. psychological repositioning
D. physiological repositioning

A. time risk
B. cost risk
C. availability risk
D. choice risk

A. social classes
B. economic variables
C. internal factors
D. external factors

A. selective distortion
B. subliminal perception
C. selective retention
D. selective attention

A. performance shorts of expectations
B. performance meets expectations
C. performance exceeds expectation
D. post purchase actions

A. post purchase actions
B. performance exceeds expectation
C. performance shorts of expectations
D. performance meets expectations

A. anchor framing
B. critical framing
C. adjustment framing
D. decision framing

A. planned attention
B. selective distortion
C. planned distortion
D. planned retention

A. competitive de-positioning
B. competitive repositioning
C. physiological de-positioning
D. brand repositioning

A. selective ad watching
B. selective noticing
C. prepared distortion
D. selective attention