A. attribute uncertainty
B. customer self-confidence
C. money at stake
D. all of the above
Related Mcqs:
- The difference between perceived costs and perceived benefits is classified as________?
A. buyer’s incentive
B. seller’s incentive
C. corporate incentive
D. competitor’s incentive - In BVA, the degree through which the brand is seen different with its perceived leadership and momentum is classified as _________?
A. energized differentiation
B. energized similarities
C. perceived differences
D. perceived similarities - The products and services are perceived value as compared to the competitors is dependent on ___________?
A. potential demand
B. estimated demand
C. company demand
D. minimum demand - The ‘Relative Perceived Quality’ is classified as ___________?
A. unit metrics
B. procedural metrics
C. marketing external metrics
D. sampling metrics - The attributes or benefits associated to overcome the customer’s perceived weakness are classified as __________?
A. desirable points of parity
B. comparative points of difference
C. competitive points of parity
D. category points of parity - The perceived monetary value of all the benefits which customers expect from a given product because of brand image is called _________?
A. total customer benefit
B. total customer cost
C. total economic cost
D. total functional cost - In branding, when two or more well perceived brands collaborate together to market product is classified as ________?
A. co-branding
B. mix branding
C. optional branding
D. line fill branding - The failure of any product, that can have health risk for user is classified as_________?
A. financial risk
B. social risk
C. physical risk
D. functional risk - The market segmented on the basis of the degree level such as ‘high school graduates and college graduates’ is classified as?
A. geographic segmentation
B. demographic segmentation
C. psychographic segmentation
D. behavioral segmentation - The degree in which manufactured units are identical and meet the specification given by customers is classified as ____________?
A. reliability
B. durability
C. performance quality
D. conformance quality