When the customer set acceptance cutoff level minimum for each attribute of the product, it is classified as ____________?

Related Mcqs:

1. The stage of product life cycle in which the product has achieved acceptance from its potential buyers is called?

   A. maturity stage
   B. productive stage
   C. improved market stage
   D. profit achieved stage

2. The more intense the product’s positivism, the customer is closer to us, then the customer can adjust ____________?

   A. our product purchase intention
   B. other product purchase intention
   C. our product perception
   D. other product perception

3. In PLC stages, the stage in which the product has rapid market acceptance and profits are likely to increase slightly is called?

   A. growth stage
   B. repetition stage
   C. turbulent stage
   D. non-turbulent

4. A. width of product mix B. length of product mix C. depth of product mix D. consistency of product mix __________?

   A. guarantees
   B. warranties
   C. labeling
   D. packaging

5. The comparison of brands attributes and elimination of attributes with minimum acceptable cutoffs by the customer is classified as__________?

   A. lexicographic heuristics
   B. eliminating-by-acceptance heuristic
   C. heuristics
   D. conjunctive heuristic

6. If product performance exceeds customer expectations, the customer is?

   A. satisfied
   B. dissatisfied
   C. delighted
   D. none of above

7. The higher is the gap between product performance and customer expectations, the customer is?

   A. more satisfied
   B. more dissatisfied
   C. more delighted
   D. none of the above

8. If customers perceive that price of product is less than the value it provides to customer then the customer?

   A. would buy product
   B. would not buy product
   C. would get free products
   D. would get discount

9. If customers perceive that price of product is greater than the value it provides to customer then the customer?

   A. would get free products
   B. would get discount
   C. would buy product
   D. would not buy product

10. The product mix pricing technique through which companies develop product lines for pricing instead of single product is classified as __________?

    A. by-product pricing
    B. optional-feature pricing
    C. product line pricing
    D. Two-part pricing