The effect of references, family and statuses are classified as ________?

Related Mcqs:

1. The family, friends, coworkers and neighbors are classified as__________?

   A. membership groups B. formal groups C. transaction group D. informal groups...

2. The information acquired from family friends and acquaintances is classified as________?

   A. public sources B. media sources C. personal sources D. commercial sources...

3. The type of product failure can cause any embarrassment in front of family and friends is classified as___________?

   A. social risk B. attitude risk C. psychological risk D. physiological risk...

4. The strategy of using individual family brand names is referred as ________?

   A. house of brands B. strategy house C. house of products D. extended strategy...

5. The successful and goal oriented people who focus on family and career are classified as _________?

   A. motivators B. non-motivators C. achievers D. non-thinkers...

6. In the product hierarchy, the specific need that causes to seek existence of particular product family is classified as _________?

   A. product line B. product class C. need family D. product family...

7. The group of products includes the recognized product family in the product hierarchy is classified as __________?

   A. product line B. product class C. need family D. product family...

8. The groups that may have direct or indirect effect on their buying behaviors and attitudes are classified as ____________?

   A. reference groups B. affecting groups C. marketing groups D. retailer groups...

9. The pricing strategy in which prices are adjusted for psychological effect is classified as?

   A. segmented pricing B. psychological pricing C. promotional pricing D. geographical pricing...

10. The way of personal communication between friends, family, neighbors and target buyers about particular market offering is called?

    A. print and broadcast media B. word-of-mouth influence C. buzz marketing D. display and online media...