A. vertical investments
B. horizontal investments
C. specific investments
D. contractual investments
Related Mcqs:
- The analysis of how well marketing expenditures are achieving company’s short-term returns is classified as __________?
A. cash-flow metrics pathway
B. brand metrics pathway
C. company metrics pathway
D. customer’s metrics pathway - The way of designing international channels to manage entire supply chain which leads to global value delivery network is classified as?
A. whole strategic view
B. whole channel view
C. whole product adaptation
D. whole communication adaptation - The buying mode in which the buyer changes product prices and requirements is classified as________?
A. modified rebuy
B. modified buy
C. modified buyers
D. modified task - The individuals who have formal authority in selection of supplier’s are classified as________?
A. approvers
B. deciders
C. buyers
D. evaluators - The group or individuals who decide the supplier’s and product requirements are classified as________?
A. deciders
B. selectors
C. evaluators
D. providers - The markets in which participants directly exchange goods or services are classified as________?
A. public markets
B. barter markets
C. buying markets
D. private alliances - The buying mode in which the buyer purchases products or services for the very first time is classified as________?
A. new task
B. modified task
C. straight task
D. in-house task - The markets which include buying from manufacturers rather than intermediaries is classified as________?
A. relative buyers
B. price sensitive buyers
C. business markets
D. consumer markets - The simple and routine exchanges with moderate level of cooperation and exchange of information is classified as________?
A. basic buying and selling
B. contractual selling
C. contractual buying
D. cooperative systems - The relationship which requires less cooperation and exchange of information is classified as________?
A. contractual selling
B. contractual buying
C. cooperative systems
D. bare bones
