Developing Marketing Strategies and Plans

A. environmental threat
B. environmental opportunity
C. environmental strength
D. environmental weakness

A. service alliance
B. product alliance
C. logistic alliances
D. pricing collaborations

A. segmentation
B. targeting
C. positioning
D. all of the above

A. customer acquisition process
B. market sensing process
C. CRM process
D. all of the above

A. business unit level
B. division level
C. decision level
D. corporate level

A. strategic level
B. tactical level
C. organizational level
D. both A and B

A. corporate planning
B. division planning
C. business planning
D. product planning

A. strategy
B. objective
C. management
D. alliances

A. current product in current market
B. new products for new markets
C. new products in new market
D. new products in current markets

A. source of competitive advantage
B. perceived benefits
C. variety of markets
D. easy imitation