Developing Marketing Strategies and Plans

A. division level
B. business level
C. corporate level
D. decision level

A. organization
B. company
C. conglomerate
D. diversified market

A. utilizing the social media sources
B. utilizing raw materials
C. utilizing the competencies
D. utilizing the capabilities

A. support activities
B. primary activities
C. financial activities
D. supplying activities

A. communicating the value
B. providing the value
C. making the superior product
D. choosing the value

A. corporate plan
B. strategic plan
C. marketing plan
D. marketing objective

A. the market-sensing process
B. the customer acquisition process
C. the fulfill management process
D. the new-offering process

A. extensive growth
B. intensive growth
C. integrative growth
D. disintegrative growth

A. supply chain
B. value chain
C. product chain
D. marketing chain

A. primary activities
B. marketing activities
C. financial activities
D. raw material activities