Developing Marketing Strategies and Plans

A. pricing collaborations
B. transport alliances
C. room service alliances
D. special discounts

A. providing the value
B. choosing the value
C. making the value
D. communicating the value

A. new products in new market
B. current product in current market
C. new products in current markets
D. new products for new markets

A. strategic market definition
B. financial market definition
C. target market definition
D. business analysis definition

A. procurement
B. technology development
C. infrastructure of firm
D. all of the above

A. determining specific features
B. determining product price
C. determining product inventory
D. both A and B

A. customer acquisition process
B. the new-offering process
C. customer relationship management
D. the strategic management process

A. Four support activities
B. Five support activities
C. Six support activities
D. Seven support activates

A. choosing the value
B. communicating the value
C. providing the value
D. making the superior product

A. strategic marketing plan
B. market opportunities
C. tactical marketing plan
D. firm’s financial plan