A. line extension
B. category extension
C. parent extension
D. brand extension
Related Mcqs:
- The marketer’s enter in to different product category with the parent brand, is considered as __________?
A. category extension
B. company extension
C. company architecture
D. company earning rate - The firm uses any existing brand to introduce in market as a new product, the brand is classified as ___________?
A. brand extension
B. sub-brand
C. parent brand
D. product extension - The process of how effectively existing brand equity has leveraged to a new product is considered as __________?
A. potential extensions
B. lifetime extensions
C. bait extensions
D. visual extensions - The strategy of introducing new product in existing market is classified as?
A. Market development
B. Market penetration
C. Product development
D. Diversification - The parent brand if it is associated with multiple products in brand extension is called _________?
A. family brand
B. product extension
C. sub-product
D. parent company - In brand mantra, the process of defining the category and setting the brand boundaries is classified in the dimension of __________?
A. communication
B. inspiration
C. simplifying
D. straddling - The brand which is result of extension in brand or sub-brand is classified as __________?
A. brand extension
B. sub-brand
C. parent brand
D. product extension - In brand dynamics, the brand active familiarity based on trial and saliency of promising brand is classified as _________?
A. presence
B. brand relevance
C. performance
D. advantage - The cereal brand converted low involvement into high involvement by introducing it healthy is classified as___________?
A. adding an important feature
B. triggering emotions to personal values
C. linking product to engaging issue
D. linking product to personal situation - When the companies combine existing brand with new brands, the brands are called __________?
A. parent brand
B. product extension
C. brand extension
D. sub-brand
