A. awareness
B. evaluation
C. trial and adoption
D. all of the above
Related Mcqs:
- The eight stages in buying process is called__________?
A. buy phase
B. purchase phase
C. sell phase
D. off phase - The stages such as awareness stage, conviction stage, liking stage, preference stage and actual purchase stage are all stages of the process called?
A. channeling stages
B. buyer readiness stage
C. channel designing stages
D. strategic stages - The buying mode in which the buyer changes product prices and requirements is classified as________?
A. modified rebuy
B. modified buy
C. modified buyers
D. modified task - The buying mode in which the buyer purchases products or services for the very first time is classified as________?
A. new task
B. modified task
C. straight task
D. in-house task - The markets which include buying from manufacturers rather than intermediaries is classified as________?
A. relative buyers
B. price sensitive buyers
C. business markets
D. consumer markets - In new-task buying mode, the business buyer makes the__________?
A. new decisions
B. modified purchases
C. fewest decision
D. most of the decision - To avoid complex buying situation, the buying of packaged solution from single seller is considered as?
A. new task
B. modified rebuy
C. straight rebuy
D. solutions selling - The customer buying behavior such as little planning before buying products is included in?
A. convenient specialty products
B. unsought products
C. sought products
D. convenient products - The process through which large organizations identify, choose and evaluate among the range of brands is classified as________?
A. small buying
B. procedure buying
C. organizational buying
D. large buying - The process about how the individual customer come to know about the market offering, is classified as________?
A. total set of brands
B. brands awareness
C. consideration set
D. availability set
