A. branding analysis
B. premium analysis
C. competitor analysis
D. corporate analysis
Related Mcqs:
- The analysis conducted to examine benefits that are seek by customers and how customers value offers of competitors is classified as?
A. customer value analysis
B. corporate image analysis
C. strategic behavior analysis
D. benchmarking - The ‘Fit and Polish’ consumers seek benefits balance between function and style is an example of?
A. geographic segmentation
B. income segmentation
C. psychographic segmentation
D. benefit segmentation - In an industry, the group of firm which follows the similar strategy is classified as?
A. outbound group
B. strategic group
C. inbound group
D. comparative group - In ‘stages of adoption process’, the customer decides to become regular user in?
A. awareness stage
B. interest stage
C. evaluation stage
D. adoption - The Market consists of?
A. Potential buyers
B. Actual buyers
C. Both a and b
D. None of the above - The ‘undifferentiated marketing’ is also called as?
A. mass marketing
B. segmented marketing
C. concentrated marketing
D. micromarketing - Swedish furniture giant IKEA targets middle class segment at global scale is an example of?
A. intermarket segmentation
B. intramarket segmentation
C. income segmentation
D. psychographic segmentation - The set of vehicles which are used to deliver message to intended audiences is classified as?
A. advertising objective
B. advertising media
C. reminder media
D. rational media - The ‘inside-out’ perspective is referred in?
A. The marketing concept
B. Societal marketing concept
C. Selling concept
D. Product concept - The process of watching customers in natural environment is called?
A. experimental research
B. ethnographic research
C. observational research
D. survey research
