A. Potential buyers
B. Actual buyers
C. Both a and b
D. None of the above
Related Mcqs:
- The market which consists the large number of buyers of product that are supplied, rented or sold to others is classified as_________?
A. consumer market
B. business market
C. organization market
D. large markets - The market consists of a set of consumers having income, access and interest in a product is called ____________?
A. target market
B. penetrated market
C. potential market
D. available market - The market consists on the set of customers, for which the company wants to pursue its business is called _____________?
A. penetrated market
B. potential market
C. target market
D. available market - Considering competitive positions, the firm other than market leader who is fighting hard in its industry to increase market share is classified as?
A. market follower
B. market niche
C. market challenger
D. market leader - The trial amount of any market offering for limited time before full introduction in market is classified as?
A. premium
B. advertising specialties
C. sample
D. coupon - If the company ignores market segment differences by offering single market offering then this marketing strategy is classified as?
A. mass marketing
B. segmented marketing
C. niche marketing
D. micromarketing - The market forecast shows the market demand which is ___________?
A. expected
B. maximum
C. minimum
D. None of above - The ‘market-development strategy’ is used to gain market share __________?
A. current products in new market
B. new products for new markets
C. new products in new market
D. current product in current market - The price cut technique which results in increasing market share but less loyal customers in market is classified as ___________?
A. low-quality trap
B. fragile-market-share trap
C. shallow-pockets trap
D. price-war traps - When any firm sells its market offering too many different market segments, it is classified as _________?
A. product specialization
B. market specialization
C. single product concentration
D. mass customization