The market consists on the set of customers, for which the company wants to pursue its business is called _____________?

Related Mcqs:

1. The product line stretches in which a Company wants to enter into new high end market to seek higher margins and more growth opportunities is called ___________?

   A. left-market stretch
   B. down-market stretch
   C. up-market stretch
   D. Two-way stretch

2. The sustainable marketing principle which states that company must considers society’s long term interest, consumer wants and company requirements is called?

   A. sense of broad marketing
   B. sense of mission marketing
   C. sense of vision marketing
   D. societal marketing

3. Considering competitive positions, the firm who wants to hold market share in its industry without rocking boat is classified as?

   A. market challenger
   B. market leader
   C. market follower
   D. market niche

4. The market segmented on the basis of knowledge level of customers regarding such as ‘unaware, aware, interested and desirous customers’ is included in?

   A. geographic segmentation
   B. demographic segmentation
   C. psychographic segmentation
   D. behavioral segmentation

5. The number of customers or potential customers who will help in company’s growth is classified as __________?

   A. customer’s base
   B. retailer’s base
   C. distributor’s base
   D. marketer’s base

6. The channel system of company sells its products directly to its customers is classified as

   A. direct marketing channel
   B. indirect marketing channel
   C. descriptive channels
   D. functional channels

7. The network of company’s supply chain and its customers is called?

   A. Value chain
   B. Value delivery network
   C. Both a and b
   D. None of above

8. The company may expand its share in market is shown in share-penetration index, which is _____________?

   A. low market penetration index
   B. high market penetration index
   C. fixed index
   D. zero index

9. The price cut technique which results in increasing market share but less loyal customers in market is classified as ___________?

   A. low-quality trap
   B. fragile-market-share trap
   C. shallow-pockets trap
   D. price-war traps

10. The Company is able to respond customers by customizing market offering on one to one basis is classified as _________?

    A. mass customization
    B. individual empowerment
    C. super segments
    D. customaries