A. expectancy value model
B. belief based model
C. need based model
D. want based model
Related Mcqs:
- The influential model of attitude change and attitude formation is_________?
A. elaboration likelihood model
B. value likelihood model
C. expectancy elaboration model
D. value elaboration model - The change in attitude based on customer’s association to brands is classified as_________?
A. elaboration route
B. central cues
C. value cues
D. peripheral route - The celebrity endorsements and objects that bring positive feeling in attitude formation of customer’s is classified in_________?
A. central cues
B. value cues
C. peripheral cues
D. value route - The U.S consumers prefer familiar brands and are loyal to establish brands are classified as __________?
A. strivers
B. non-strivers
C. non-believers
D. believers - When the companies combine existing brand with new brands, the brands are called __________?
A. parent brand
B. product extension
C. brand extension
D. sub-brand - The comparison of brands attributes and elimination of attributes with minimum acceptable cutoffs by the customer is classified as__________?
A. lexicographic heuristics
B. eliminating-by-acceptance heuristic
C. heuristics
D. conjunctive heuristic - When the customer chooses the brands on its own perception for important attributes, it is classified as__________?
A. eliminating heuristic
B. heuristics
C. conjunctive heuristic
D. lexicographic heuristics - The remembrance of good points that are related to choose a brand as compared to competing brands is called?
A. selective attention
B. selective distortion
C. selective retention
D. both a and b - The brands used by retailers or distributors to attract large number of customer’s are classified as __________?
A. extract brands
B. bait brands
C. retained brands
D. lifetime brands - If the points of parity and points of difference are not credible of both categories then the brand is ________?
A. legitimate player
B. not legitimate player
C. straddle player
D. category point of difference
