A. materials and parts in industrial product
B. supplies and services
C. capital items
D. consumer products
Related Mcqs:
- The tendency to which existing products appears less superior compared to innovative products is classified as?
A. relative advantage
B. divisibility
C. communicability
D. compatibility - The products that customers buy after comparing suitability of products are classified as?
A. non-shopping products
B. shopping products
C. specialty products
D. unsought products - The marketing channel strategy that is used for products with high brand loyalty and products have perceivable differences is classified as __________?
A. pull strategy
B. bundle strategy
C. shallow strategy
D. push strategy - The pricing strategy for products or services in which company charges higher prices everyday but run promotion for low prices for selective products is called?
A. low high pricing
B. every day same pricing
C. everyday low pricing
D. high low pricing - The industrial products are classified on the basis of?
A. types of customers
B. types of usage
C. types of quantity
D. types of positioning - The natural products such as fish, crude petroleum and iron are classified as?
A. convenience consumer products
B. specialty consumer products
C. materials and parts in industrial product
D. capital items - The network of delivering products to customer which is composed of distributors, suppliers and manufacturing company is classified as?
A. supply chain management
B. marketing channels
C. delivery channels
D. value delivery network - The method of managing advertising budget at a certain percentage of sales price per unit or forecasted sales of products is classified as?
A. percentage of sales method
B. affordable method
C. competitive parity method
D. objective and task method - When the marketers offer the products which is representation of the category as a whole is classified as ____________?
A. representative heuristic
B. motivation heuristic
C. expectancy heuristic
D. psychological heuristic - The concept which refers how well the services or products are brought from company to customers is classified as __________?
A. customer training
B. customer consulting
C. ordering ease
D. delivery
