A. convenience consumer products
B. specialty consumer products
C. materials and parts in industrial product
D. capital items
Related Mcqs:
- The tendency to which existing products appears less superior compared to innovative products is classified as?
A. relative advantage
B. divisibility
C. communicability
D. compatibility - The products that customers buy after comparing suitability of products are classified as?
A. non-shopping products
B. shopping products
C. specialty products
D. unsought products - The marketing channel strategy that is used for products with high brand loyalty and products have perceivable differences is classified as __________?
A. pull strategy
B. bundle strategy
C. shallow strategy
D. push strategy - The examples of natural products include ___________?
A. cotton and jute
B. fruits and vegetables
C. wheat and livestock
D. iron ore and lumber - The pricing strategy for products or services in which company charges higher prices everyday but run promotion for low prices for selective products is called?
A. low high pricing
B. every day same pricing
C. everyday low pricing
D. high low pricing - The farms products such as livestock, vegetables, wheat and cotton are best classified as?
A. materials and parts in industrial product
B. supplies and services
C. capital items
D. consumer products - The industrial products are classified on the basis of?
A. types of customers
B. types of usage
C. types of quantity
D. types of positioning - The promotional mix strategy in which advertisement and promotions are made to final customers to induce them to buy products is classified as?
A. pull strategy
B. moral selling strategy
C. rational selling strategy
D. push strategy - The products that are sold through wide spread distribution network are classified as?
A. convenience products
B. shopping products
C. unsought products
D. sought consumer products - The Company licenses to companies for producing its products is classified as ________?
A. service alliance
B. product alliance
C. logistic alliances
D. pricing collaborations
