A. interest stage
B. evaluation stage
C. initial awareness stage
D. trial stage
Related Mcqs:
- In business markets, the demand of business goods is more volatile than demand for consumer goods, is classified as_________?
A. fluctuating demand
B. stable demand
C. unstable demand
D. freeze demand - The business buyers seek the benefits in economic, social and technical terms and in total classified as_________?
A. highest benefit package
B. lowest benefit package
C. medium benefit package
D. initiating benefit package - The mass media have great importance during the_________?
A. initial awareness stage
B. growth stage
C. evaluation stage
D. all stages - The ‘customer markets’ & ‘publics’ are included in company’s environment calledThe ‘customer markets’ & ‘publics’ are included in company’s environment called?
A. Macro environment
B. Microenvironment
C. Both a and b
D. None of above - The business markets buy phases, include:___________?
A. proposal solicitation
B. product specification
C. order-routine specification
D. all of the above - The purchasing agents of the companies in business markets dominate the__________?
A. buyer selection
B. trial suppliers
C. product components
D. supplier selection - The business markets include:__________?
A. insurance companies
B. public utilities
C. government institutions
D. all of the above - Mostly in the business markets, the number of buyers are_________?
A. few and small buyers
B. few and large buyers
C. more and small buyers
D. more and large buyers - The buying situations in business markets include___________?
A. straight rebuy
B. new task
C. modified rebuy
D. all of the above - Companies selling mass consumer goods and services such as soft drinks, cosmetics, air travel, and athletic shoes and equipment spend a great deal of time trying to establish a superior brand image in markets called __________.
A. Business markets
B. Global markets
C. Consumer markets
D. Nonprofit and governmental markets
