A. initial awareness stage
B. growth stage
C. evaluation stage
D. all stages
Related Mcqs:
- In business markets, the technical sources have great importance in the___________?
A. interest stage
B. evaluation stage
C. initial awareness stage
D. trial stage - The kind of information consumer obtains from mass media and internet searches classified as?
A. personal sources
B. commercial sources
C. public sources
D. all of above - The information is collected from consumer rating organizations and mass media is classified as_________?
A. public sources
B. experimental sources
C. personal sources
D. commercial sources - Companies selling mass consumer goods and services such as soft drinks, cosmetics, air travel, and athletic shoes and equipment spend a great deal of time trying to establish a superior brand image in markets called __________.
A. Business markets
B. Global markets
C. Consumer markets
D. Nonprofit and governmental markets - The industries such as media buying, energy management and advertising agencies are classified as_______?
A. geographical hubs
B. functional hubs
C. vertical hubs
D. horizontal hubs - A company’s microenvironment, the ‘media publics’ consists of?
A. newspapers
B. blogs
C. internet media
D. all of above - In the communication process, the media and message are considered as?
A. communication tools
B. communication channels
C. communication functions
D. communication parties - The major media channels such as print, display, online and broadcast are classified as?
A. non-personal communication channels
B. non-emotional communication channels
C. personal communication channels
D. irrational communication channels - The analysis of data from variety of sources such as media spending data and retailer scanner data are called as ___________?
A. marketing-mix modeling
B. customer-mix modeling
C. data-mix modeling
D. market oriented research - The type of question which consists of an importance scale for some attributes and respondents is classified as ________?
A. semantic differential
B. importance scale
C. multidimensional scale
D. least important scale
