Analyzing Consumer Markets

A. financial risk
B. social risk
C. physical risk
D. functional risk

A. aspiration groups group
B. associative group
C. dissociative group
D. inspiration group

A. lifestyle
B. personality
C. role
D. status

A. motivational process
B. sampling process
C. perceptual process
D. technical process

A. family orientation
B. inspirational orientation
C. group orientation
D. opinion orientation

A. value cues
B. central route
C. peripheral route
D. central cues

A. less attention
B. heightened attention
C. data attention
D. research attention

A. fake positioning
B. real positioning
C. brand positioning
D. market positioning

A. discrimination
B. motivation drive
C. motivation cue
D. behavior learning

A. self-concept
B. self-monitors
C. ideal self-concept
D. actual self-concept