Analyzing Consumer Markets

A. culture
B. relatives
C. supply by company
D. demand by others

A. recognize problem
B. search of information
C. deciding information sources
D. problem analysis

A. central cues
B. value cues
C. peripheral cues
D. value route

A. internal factors
B. external factors
C. social classes
D. economic variables

A. peripheral heuristic
B. anchoring heuristic
C. geographical heuristic
D. adjusting heuristic

A. adding an important feature
B. triggering emotions to personal values
C. linking product to engaging issue
D. linking product to personal situation

A. multitasking
B. motivational aspects
C. time constrained
D. money constrained

A. lexicographic heuristics
B. eliminating-by-acceptance heuristic
C. heuristics
D. conjunctive heuristic

A. memory revival
B. memory retrieval
C. memory encoding
D. memory decoding

A. leader groups
B. party groups
C. aspiration groups
D. associative groups