A. energized differentiation
B. energized similarities
C. perceived differences
D. perceived similarities
Related Mcqs:
- In BVA, the measurement of breadth of brand’s appeal and its appropriateness is classified as ________?
A. perceived relevance
B. relevance
C. perceived appropriateness
D. energized relevance - In BVA, the measurement of loyalty perceptions and how well brand is respected is classified as __________?
A. esteem
B. perceived esteem
C. energized esteem
D. energized similarities - In BVA, the measurement of customer’s awareness of brand is classified as ____________?
A. knowledge
B. perceived knowledge
C. energized knowledge
D. brand knowledge - In brand dynamics, the brand active familiarity based on trial and saliency of promising brand is classified as _________?
A. presence
B. brand relevance
C. performance
D. advantage - The brand which is result of extension in brand or sub-brand is classified as __________?
A. brand extension
B. sub-brand
C. parent brand
D. product extension - The difference between perceived costs and perceived benefits is classified as________?
A. buyer’s incentive
B. seller’s incentive
C. corporate incentive
D. competitor’s incentive - The structured approach to assess sources of brand’s equity and its outcomes to create brand’s value is classified as __________?
A. brand value chain
B. company supply chain
C. direct supply chain
D. indirect supply chain - The perceived monetary value of all the benefits which customers expect from a given product because of brand image is called _________?
A. total customer benefit
B. total customer cost
C. total economic cost
D. total functional cost - The degree of perceived risk varies with ___________?
A. attribute uncertainty
B. customer self-confidence
C. money at stake
D. all of the above - The firm uses any existing brand to introduce in market as a new product, the brand is classified as ___________?
A. brand extension
B. sub-brand
C. parent brand
D. product extension
