A. customized brands
B. super brands
C. brand
D. value products
Related Mcqs:
- The product or service that can satisfy a need or want is called?
A. market offering
B. marketing mix
C. market segmentation
D. target market - The drivers that differentiate and identify the brands are classified as ________?
A. brand elements
B. brand emotions
C. brand conversation
D. brand judgments - The name, symbol, design or combination of all of these with intention to differentiate products is classified as ________?
A. brand
B. value products
C. customized brands
D. super brands - According to service quality model, the ability to provide the service accurately and dependably is classified as __________?
A. empathy
B. reliability
C. responsiveness
D. assurance - A. width of product mix B. length of product mix C. depth of product mix D. consistency of product mix __________?
A. guarantees
B. warranties
C. labeling
D. packaging - The product mix pricing technique through which companies develop product lines for pricing instead of single product is classified as __________?
A. by-product pricing
B. optional-feature pricing
C. product line pricing
D. Two-part pricing - The product line stretching in which company serves middle market, to enter in low priced product as well as high priced product line is called _________?
A. left-market stretch
B. down-market stretch
C. up-market stretch
D. Two-way stretch - The pricing technique according to which company charges it’s customers on the basis of prices competitors is classified as _________?
A. value pricing
B. perceived pricing
C. going rate pricing
D. high low pricing - The kind of pricing in which prices are set below the cost temporarily and intentionally to destroy the competitors is classified as _________?
A. non-predatory pricing
B. predatory pricing
C. descriptive pricing
D. augmented pricing - The determinants of service quality in service-quality model includes ____________?
A. reliability and empathy
B. responsiveness
C. assurance and tangibles
D. all of the above
