A. communication
B. inspiring
C. simplifying
D. straddling
Related Mcqs:
- In brand mantra, the process of making it memorable is classified in dimension of __________?
A. simplifying
B. straddling
C. communication
D. inspiration - In brand mantra, the process of defining the category and setting the brand boundaries is classified in the dimension of __________?
A. communication
B. inspiration
C. simplifying
D. straddling - In brand dynamics, the brand active familiarity based on trial and saliency of promising brand is classified as _________?
A. presence
B. brand relevance
C. performance
D. advantage - The brand which is result of extension in brand or sub-brand is classified as __________?
A. brand extension
B. sub-brand
C. parent brand
D. product extension - The process through which we organize, select and compile information to create meaningful picture is classified as_________?
A. motivation
B. perception
C. loyalty
D. status quo - The perceptual process in which customer’s remember good points about brand as compared to competing brand is___________?
A. selective noticing
B. selective shopping
C. selective attention
D. selective retention - The collective measuring of heart and soul of the brand and the brand’s concept is classified as ___________?
A. visual mantra
B. branding mantra
C. legitimate mantra
D. straddle mantra - All the brand’s related thoughts, images, experiences and attitudes towards a particular brand is classified as_________?
A. word associations
B. sentence associations
C. Company associations
D. brand associations - The structured approach to assess sources of brand’s equity and its outcomes to create brand’s value is classified as __________?
A. brand value chain
B. company supply chain
C. direct supply chain
D. indirect supply chain - The firm uses any existing brand to introduce in market as a new product, the brand is classified as ___________?
A. brand extension
B. sub-brand
C. parent brand
D. product extension
