A. sampling unit
B. sampling size
C. sampling procedure
D. all of the above
Related Mcqs:
- In sampling plan, the question ‘To whom should we survey?’ is the part of __________?
A. sampling size
B. sampling procedure
C. sampling unit
D. sampling scale - The decision made about the research approaches, data sources and sampling plan is included in__________?
A. research plan development
B. problem definition
C. deciding mission statement
D. reporting of findings - In sampling plan, the question ‘how many people the Company should survey’ is the part of _____________?
A. sampling size
B. sampling unit
C. sampling scale
D. sampling procedure - The marketing internal sampling metrics consist of ________?
A. relative employee satisfaction
B. level of customer dissatisfaction
C. active innovation support
D. both A and C - The technique that helps the researchers to explore customer’s perceptions about product and brand is called ___________?
A. open-ended questionnaire
B. close-ended questionnaire
C. quantitative measures
D. qualitative measures - The research type in which the researchers can collect data by observing the relevant factors is called __________?
A. demographic research
B. psychographic research
C. ethnographic research
D. observational research - When a group of six to ten people, considering specific demographics to discuss topic of interest, selected by researchers are classified as __________?
A. focus group
B. group discussion
C. demographically selected group
D. psycho graphically selected group - The testing technique in which researchers measure customers responses to new products is called?
A. controlled test markets
B. simulated test markets
C. free test markets
D. uncontrolled test markets - The levels involve in marketing plan are __________?
A. strategic level
B. tactical level
C. organizational level
D. both A and B - A game plan for achieving goals is called __________?
A. strategy
B. objective
C. management
D. alliances
