A. effect of social factors
B. effect of cultural factors
C. effect of economic factors
D. effect of global factors
Related Mcqs:
- The family, friends, coworkers and neighbors are classified as__________?
A. membership groups
B. formal groups
C. transaction group
D. informal groups - The information acquired from family friends and acquaintances is classified as________?
A. public sources
B. media sources
C. personal sources
D. commercial sources - The type of product failure can cause any embarrassment in front of family and friends is classified as___________?
A. social risk
B. attitude risk
C. psychological risk
D. physiological risk - The strategy of using individual family brand names is referred as ________?
A. house of brands
B. strategy house
C. house of products
D. extended strategy - The successful and goal oriented people who focus on family and career are classified as _________?
A. motivators
B. non-motivators
C. achievers
D. non-thinkers - In the product hierarchy, the specific need that causes to seek existence of particular product family is classified as _________?
A. product line
B. product class
C. need family
D. product family - The group of products includes the recognized product family in the product hierarchy is classified as __________?
A. product line
B. product class
C. need family
D. product family - The groups that may have direct or indirect effect on their buying behaviors and attitudes are classified as ____________?
A. reference groups
B. affecting groups
C. marketing groups
D. retailer groups - The pricing strategy in which prices are adjusted for psychological effect is classified as?
A. segmented pricing
B. psychological pricing
C. promotional pricing
D. geographical pricing - The way of personal communication between friends, family, neighbors and target buyers about particular market offering is called?
A. print and broadcast media
B. word-of-mouth influence
C. buzz marketing
D. display and online media
