A. post purchase actions
B. performance exceeds expectation
C. performance shorts of expectations
D. performance meets expectations
Related Mcqs:
- The factors that influence the purchase decision and purchase intention are __________?
A. unanticipated situational factors
B. attitudes of others
C. anticipated factors
D. both A and B - In buyer decision process, the stage in which the purchase intention is transformed in to purchase decision is called?
A. need recognition
B. information search
C. purchase decision
D. both b and c - The customer is disappointed of the purchase if____________?
A. performance shorts of expectations
B. performance meets expectations
C. performance exceeds expectation
D. post purchase actions - The consumer promotion technique in which customer purchase proof is send to manufacturer which then refunds some part of price is classified as?
A. cash refund
B. coupon
C. sample
D. premium - The purchase of customer information from outside firms and vendors is classified as ____________?
A. marketing intelligence system
B. market information system
C. market development system
D. market record system - The unit numbers permitted by channels for a typical customer in one single purchase is classified as _________?
A. shopper size
B. lot size
C. spatial size
D. jobber size - The more intense the product’s positivism, the customer is closer to us, then the customer can adjust ____________?
A. our product purchase intention
B. other product purchase intention
C. our product perception
D. other product perception - If customers perceive that price of product is less than the value it provides to customer then the customer?
A. would buy product
B. would not buy product
C. would get free products
D. would get discount - If customers perceive that price of product is greater than the value it provides to customer then the customer?
A. would get free products
B. would get discount
C. would buy product
D. would not buy product - The ‘customer markets’ & ‘publics’ are included in company’s environment calledThe ‘customer markets’ & ‘publics’ are included in company’s environment called?
A. Macro environment
B. Microenvironment
C. Both a and b
D. None of above
