The strategy which is used when the buyers mistakenly assume competing brands beneficial, is classified as__________?

Related Mcqs:

1. The remembrance of good points that are related to choose a brand as compared to competing brands is called?

   A. selective attention B. selective distortion C. selective retention D. both a and b...

2. The comparison of brands attributes and elimination of attributes with minimum acceptable cutoffs by the customer is classified as__________?

   A. lexicographic heuristics B. eliminating-by-acceptance heuristic C. heuristics D. conjunctive heuristic...

3. When the customer chooses the brands on its own perception for important attributes, it is classified as__________?

   A. eliminating heuristic B. heuristics C. conjunctive heuristic D. lexicographic heuristics...

4. The U.S consumers prefer familiar brands and are loyal to establish brands are classified as __________?

   A. strivers B. non-strivers C. non-believers D. believers...

5. The type of auctions which considers both situations such as, many buyers and one seller or one seller and many buyers, is classified as ___

   A. Australian auctions B. English auctions C. Dutch auctions D. Sealed-bid auctions...

6. The buying mode which requires additional participants at buyers and suppliers end is best classified as__________?

   A. modified buyers B. modified task C. modified rebuy D. modified buy...

7. When the companies combine existing brand with new brands, the brands are called __________?

   A. parent brand B. product extension C. brand extension D. sub-brand...

8. The perceptual process in which customer’s remember good points about brand as compared to competing brand is___________?

   A. selective noticing B. selective shopping C. selective attention D. selective retention...

9. The change in attitude based on customer’s association to brands is classified as_________?

   A. elaboration route B. central cues C. value cues D. peripheral route...

10. The points of attitude formation that customer evaluates by combining negatives and positives of brands are classified as ____________?

    A. expectancy value model B. belief based model C. need based model D. want based model...