When the customer chooses the brands on its own perception for important attributes, it is classified as__________?

Related Mcqs:

1. The comparison of brands attributes and elimination of attributes with minimum acceptable cutoffs by the customer is classified as__________?

   A. lexicographic heuristics
   B. eliminating-by-acceptance heuristic
   C. heuristics
   D. conjunctive heuristic

2. The brand attributes associations that are not unique but similar to some other brands are classified as __________?

   A. points of disparity
   B. points of parity
   C. points of difference
   D. similar attributes

3. The strategy which is used when the buyers mistakenly assume competing brands beneficial, is classified as__________?

   A. competitive de-positioning
   B. competitive repositioning
   C. physiological de-positioning
   D. brand repositioning

4. The U.S consumers prefer familiar brands and are loyal to establish brands are classified as __________?

   A. strivers
   B. non-strivers
   C. non-believers
   D. believers

5. The attributes or benefits associated to overcome the customer’s perceived weakness are classified as __________?

   A. desirable points of parity
   B. comparative points of difference
   C. competitive points of parity
   D. category points of parity

6. The new brands a company develops with its own resources and R&D efforts are called?

   A. new products
   B. existing products
   C. acquisition
   D. mergers

7. When the companies combine existing brand with new brands, the brands are called __________?

   A. parent brand
   B. product extension
   C. brand extension
   D. sub-brand

8. The change in attitude based on customer’s association to brands is classified as_________?

   A. elaboration route
   B. central cues
   C. value cues
   D. peripheral route

9. The points of attitude formation that customer evaluates by combining negatives and positives of brands are classified as ____________?

   A. expectancy value model
   B. belief based model
   C. need based model
   D. want based model

10. To reduce the attributes uncertainty, the customer’s try to find the products with__________?

    A. discounts
    B. lesser prices
    C. warranties
    D. low demands