A. lexicographic heuristics
B. eliminating-by-acceptance heuristic
C. heuristics
D. conjunctive heuristic
Related Mcqs:
- When the customer chooses the brands on its own perception for important attributes, it is classified as__________?
A. eliminating heuristic
B. heuristics
C. conjunctive heuristic
D. lexicographic heuristics - The brand attributes associations that are not unique but similar to some other brands are classified as __________?
A. points of disparity
B. points of parity
C. points of difference
D. similar attributes - The strategy which is used when the buyers mistakenly assume competing brands beneficial, is classified as__________?
A. competitive de-positioning
B. competitive repositioning
C. physiological de-positioning
D. brand repositioning - The comparison of products benefits with all other market offerings is classified as__________?
A. recognize problem
B. evaluation of substitutes
C. deciding information sources
D. research dynamics - The U.S consumers prefer familiar brands and are loyal to establish brands are classified as __________?
A. strivers
B. non-strivers
C. non-believers
D. believers - The attributes or benefits associated to overcome the customer’s perceived weakness are classified as __________?
A. desirable points of parity
B. comparative points of difference
C. competitive points of parity
D. category points of parity - When the companies combine existing brand with new brands, the brands are called __________?
A. parent brand
B. product extension
C. brand extension
D. sub-brand - The change in attitude based on customer’s association to brands is classified as_________?
A. elaboration route
B. central cues
C. value cues
D. peripheral route - The points of attitude formation that customer evaluates by combining negatives and positives of brands are classified as ____________?
A. expectancy value model
B. belief based model
C. need based model
D. want based model - To reduce the attributes uncertainty, the customer’s try to find the products with__________?
A. discounts
B. lesser prices
C. warranties
D. low demands