A. shopping services
B. less sought services
C. convenient products
D. specialty products
Related Mcqs:
- In the product mix, the company producing the toothpaste, paper products, detergents and bathing soap bars is classified as _________?
A. product line consistency
B. product line width
C. product line length
D. product line depth - The customer buying behavior such as little planning before buying products is included in?
A. convenient specialty products
B. unsought products
C. sought products
D. convenient products - To avoid complex buying situation, the buying of packaged solution from single seller is considered as?
A. new task
B. modified rebuy
C. straight rebuy
D. solutions selling - The category of products that come with warranty offered at the time of product buying and expires at some specific date is an example of?
A. augmented product
B. actual product
C. actual ownership
D. tangible products - The buying of products such as ‘fast food’ is an example of?
A. difficult products
B. sought services
C. sought products
D. convenient products - The group of customers who follows a majority of people before buying innovative products is called?
A. late majority
B. early majority
C. laggard
D. early adopter - The products that consumer doses not really consider buying is classified as?
A. unsought consumer products
B. sought services
C. sought industrial product
D. unsought augmented product - The buying mode in which the buyer purchases products or services for the very first time is classified as________?
A. new task
B. modified task
C. straight task
D. in-house task - The use of mental shortcuts or use of thumb rules in buying products are classified as ___________?
A. heuristics
B. realistic
C. realistic
D. social heuristic - The kind of shoppers that care of their spending and buying products wisely are classified as __________?
A. affinity customers
B. interactive customers
C. service ⁄ quality shoppers
D. price ⁄ value customers
