A. user status
B. usage rate
C. loyalty status
D. benefits sought
Related Mcqs:
- The Scion, Toyota and Lexus under the roof of same brand targets their own segments so the coverage strategy used in this situation is called?
A. mass marketing
B. segmented marketing
C. niche marketing
D. micromarketing - The ‘Dollar Tree store and Family Dollar’ targets customers with middle and low income groups is an example of?
A. geographic segmentation
B. income segmentation
C. psychographic segmentation
D. behavioral segmentation - When any firm sells its market offering too many different market segments, it is classified as _________?
A. product specialization
B. market specialization
C. single product concentration
D. mass customization - The situation in which the company targets whole market with one similar offer is called as?
A. mass marketing
B. segmented marketing
C. niche marketing
D. micromarketing - When the companies combine existing brand with new brands, the brands are called __________?
A. parent brand
B. product extension
C. brand extension
D. sub-brand - The U.S consumers prefer familiar brands and are loyal to establish brands are classified as __________?
A. strivers
B. non-strivers
C. non-believers
D. believers - The roughly and detailed estimation of market size, product price and development costs is classified as?
A. write-down
B. write-up
C. follow-up screening
D. follow-up testing - The companies that targets market very narrowly is called?
A. mass marketing
B. segmented marketing
C. niche marketing
D. micromarketing - The process of segmenting the market and identifying which segments to target is classified as?
A. market segmentation
B. targeting the market
C. undifferentiated marketing
D. differentiated marketing - The company marketing mix that target market segments very broadly is called?
A. mass marketing
B. segmented marketing
C. niche marketing
D. micromarketing
